Man is used to thinking that he is the master of his word. Actually freedom of any person in conversation is not unlimited. His verbal behavior, ranging from intonation and ending with the consequences of choosing that or another formulation depends on many factors. Among them include: the scenario in which it is included; the strategy that he implements; the tactics he uses; the conditions in which he is; the nature of interaction with the interlocutor; level of language proficiency and much more. Among the regulators (or dictators) of speech actions an important place is occupied by stereotypes of speech behavior. This topic is the subject of a series of articles that opens in this issue.